In the contemporary global market, characterized by strong competition and a constant presence on the internet world, it is of primary importance to define and especially effectively protect the corporate image and intellectual identity of a business through an action of trademark registration, in order to face possible abuses and falsifications.
Trademark registration in Uruguay: why choosing Protectia?
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Trademark registration in Uruguay: the process
The process for a trademark in Uruguay usually goes through the following steps:
The average duration for a trademark process in Uruguay, including its granting from the moment of filing the application to the publication, is 27 months in case oppositions are not filed, whereas it goes to 33 months in case of existing oppositions and third parties appeals.
The registration of a trademark in Uruguay gives the holder its exclusive use for 10 years starting from the date of registration, renewable for a period of the same duration.
Trademark registration in Urugay: advices
Usually starting any type of business bring the inclination to focus the importance on advertising and marketing actions, before even considering what should actually be the first major action to comply: the trademark registration, which guarantee uniqueness, add value to the trademark and also guarantee quality to consumers and therefore inspire confidence.
It is also interesting to point out that for not resident in Uruguay is necessary to have a legal representative in order to file an application, and even for resident is highly recommended. For this representation a simple authorization is needed.
A solid and structured agency such as Protectia, which has an exhaustively experience in the field and also has correspondents in all country, is ideal to manage and carry out in total comfort and safety a proper trademark registration service.