{"id":6847,"date":"2013-02-19T02:42:45","date_gmt":"2013-02-19T02:42:45","guid":{"rendered":"https:\/\/www.protectia.eu\/patents-and-success-geox\/"},"modified":"2026-03-16T13:07:03","modified_gmt":"2026-03-16T12:07:03","slug":"patents-and-success-geox","status":"publish","type":"post","link":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/","title":{"rendered":"Patents and success: Geox"},"content":{"rendered":"<p>In this video from EPO films Mario Moretti Polegato, Geox founder, explains how he turned one of the largest shoe manufacturers in the world, and how patents and innovation improved his company profile.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vapour-permeable shoe - Interview 2012\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/7dc7yfjrC0o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this video from EPO films Mario Moretti Polegato, Geox founder, explains how he turned one of the largest shoe manufacturers in the world, and how patents and innovation improved his company profile.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[724],"tags":[740],"class_list":["post-6847","post","type-post","status-publish","format-standard","hentry","category-patents","tag-patents-and-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Patents and success: Geox<\/title>\n<meta name=\"description\" content=\"In this video from EPO films Mario Moretti Polegato, Geox founder, explains how patents and innovation improved his company profile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patents and success: Geox\" \/>\n<meta property=\"og:description\" content=\"In this video from EPO films Mario Moretti Polegato, Geox founder, explains how patents and innovation improved his company profile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\" \/>\n<meta property=\"og:site_name\" content=\"Protectia\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-19T02:42:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T12:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.protectia.eu\/wp-content\/uploads\/2023\/09\/imagen-protectia-1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Protectia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Protectia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\"},\"author\":{\"name\":\"Protectia\",\"@id\":\"https:\/\/www.protectia.eu\/#\/schema\/person\/7693f1db4b0ce5af6701213757d13785\"},\"headline\":\"Patents and success: Geox\",\"datePublished\":\"2013-02-19T02:42:45+00:00\",\"dateModified\":\"2026-03-16T12:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\"},\"wordCount\":45,\"publisher\":{\"@id\":\"https:\/\/www.protectia.eu\/#organization\"},\"keywords\":[\"Patents and success\"],\"articleSection\":[\"Patents\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\",\"url\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\",\"name\":\"Patents and success: Geox\",\"isPartOf\":{\"@id\":\"https:\/\/www.protectia.eu\/#website\"},\"datePublished\":\"2013-02-19T02:42:45+00:00\",\"dateModified\":\"2026-03-16T12:07:03+00:00\",\"description\":\"In this video from EPO films Mario Moretti Polegato, Geox founder, explains how patents and innovation improved his company profile\",\"breadcrumb\":{\"@id\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.protectia.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patents and success: Geox\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.protectia.eu\/#website\",\"url\":\"https:\/\/www.protectia.eu\/\",\"name\":\"Protectia\",\"description\":\"Invierte en lo \u00fanico que nadie puede copiar\",\"publisher\":{\"@id\":\"https:\/\/www.protectia.eu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.protectia.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.protectia.eu\/#organization\",\"name\":\"Protectia\",\"url\":\"https:\/\/www.protectia.eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.protectia.eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.protectia.eu\/wp-content\/uploads\/2023\/09\/imagen-protectia-696.jpg\",\"contentUrl\":\"https:\/\/www.protectia.eu\/wp-content\/uploads\/2023\/09\/imagen-protectia-696.jpg\",\"width\":696,\"height\":696,\"caption\":\"Protectia\"},\"image\":{\"@id\":\"https:\/\/www.protectia.eu\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.protectia.eu\/#\/schema\/person\/7693f1db4b0ce5af6701213757d13785\",\"name\":\"Protectia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.protectia.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a0f2683a45f702725786b8b04a814814a8112eedb7dd2003194f228ff2ca4da9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a0f2683a45f702725786b8b04a814814a8112eedb7dd2003194f228ff2ca4da9?s=96&d=mm&r=g\",\"caption\":\"Protectia\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Patents and success: Geox","description":"In this video from EPO films Mario Moretti Polegato, Geox founder, explains how patents and innovation improved his company profile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/","og_locale":"en_US","og_type":"article","og_title":"Patents and success: Geox","og_description":"In this video from EPO films Mario Moretti Polegato, Geox founder, explains how patents and innovation improved his company profile","og_url":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/","og_site_name":"Protectia","article_published_time":"2013-02-19T02:42:45+00:00","article_modified_time":"2026-03-16T12:07:03+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.protectia.eu\/wp-content\/uploads\/2023\/09\/imagen-protectia-1200.jpg","type":"image\/jpeg"}],"author":"Protectia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Protectia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/#article","isPartOf":{"@id":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/"},"author":{"name":"Protectia","@id":"https:\/\/www.protectia.eu\/#\/schema\/person\/7693f1db4b0ce5af6701213757d13785"},"headline":"Patents and success: Geox","datePublished":"2013-02-19T02:42:45+00:00","dateModified":"2026-03-16T12:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/"},"wordCount":45,"publisher":{"@id":"https:\/\/www.protectia.eu\/#organization"},"keywords":["Patents and success"],"articleSection":["Patents"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/","url":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/","name":"Patents and success: Geox","isPartOf":{"@id":"https:\/\/www.protectia.eu\/#website"},"datePublished":"2013-02-19T02:42:45+00:00","dateModified":"2026-03-16T12:07:03+00:00","description":"In this video from EPO films Mario Moretti Polegato, Geox founder, explains how patents and innovation improved his company profile","breadcrumb":{"@id":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.protectia.eu\/en\/patents-and-success-geox\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.protectia.eu\/"},{"@type":"ListItem","position":2,"name":"Patents and success: Geox"}]},{"@type":"WebSite","@id":"https:\/\/www.protectia.eu\/#website","url":"https:\/\/www.protectia.eu\/","name":"Protectia","description":"Invierte en lo \u00fanico que nadie puede copiar","publisher":{"@id":"https:\/\/www.protectia.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.protectia.eu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.protectia.eu\/#organization","name":"Protectia","url":"https:\/\/www.protectia.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.protectia.eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.protectia.eu\/wp-content\/uploads\/2023\/09\/imagen-protectia-696.jpg","contentUrl":"https:\/\/www.protectia.eu\/wp-content\/uploads\/2023\/09\/imagen-protectia-696.jpg","width":696,"height":696,"caption":"Protectia"},"image":{"@id":"https:\/\/www.protectia.eu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.protectia.eu\/#\/schema\/person\/7693f1db4b0ce5af6701213757d13785","name":"Protectia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.protectia.eu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a0f2683a45f702725786b8b04a814814a8112eedb7dd2003194f228ff2ca4da9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0f2683a45f702725786b8b04a814814a8112eedb7dd2003194f228ff2ca4da9?s=96&d=mm&r=g","caption":"Protectia"}}]}},"_links":{"self":[{"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/posts\/6847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/comments?post=6847"}],"version-history":[{"count":1,"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/posts\/6847\/revisions"}],"predecessor-version":[{"id":9877,"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/posts\/6847\/revisions\/9877"}],"wp:attachment":[{"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/media?parent=6847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/categories?post=6847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.protectia.eu\/en\/wp-json\/wp\/v2\/tags?post=6847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}