Trademark registration in Peru

Nowadays we face a market characterized by globalization and strong competition. For this reason, and thanks to the advent of the Internet, a trademark can be easily counterfeited. In order to protect the intellectual property and the corporate image of a company, is essential to guarantee total safety to the distinctive sign through a proper trademark action.

Why choosing Protectia for a trademark registration in Peru?

• Viability study of a trademark in Peru: one of the preliminary steps to be fulfilled before starting the procedure for trademark registration is to ensure the uniqueness and effectiveness of the distinguishing sign proposed. We offer our clients a careful viability study of the trademark: before starting the registration process, thanks to sophisticated databases consultation, a thorough investigation is carried out to detect possible cases of priority or any record regarding similar or existing trademarks.
• Resources and experience: in Protectia we have efficient management tools that allow our customers to register the trademark of their company, goods or services, surveillance for 10 years and continuous and free of charge advising service without the need of moving from their workspace.
• Trademark classification: trademarks are protected for one or more goods and services. For their distinction is used the Nice international classification, in which are distinguished all existing goods and services in 45 classes. Since a proper classification is one of the primary keys to a correct registration, in Protectia, among other complimentary advice services, we also include the trademark classification.

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Trademark registration in Peru: the process

The process for a trademark registration in Peru usually goes through four main steps:

• Filing of the application
• Formal examination
• Publication on the Patent and trademark official journal and term for third parties opposition
• Granting

The average duration for a trademark process in Peru, including its granting from the moment of filing the application to the publication, is from 3 to 5 months in case oppositions are not filed, whereas it goes to 1 year in case of existing oppositions and third parties appeals.

The administrative authority of industrial property in Peru which has the power, among several others, to process the registration and granting of trademarks in Peru is the distinctive signs’ Directorate of the National Institute for the Defense of Competition and Protection of Property intellectual (INDECOPI).

Trademark registration in Peru: advices

When starting any business project in any country, before to focus the importance on advertising and marketing actions, is important to give priority to a proper trademark registration.

On the other hand, it is good to know that for not resident in Peru is necessary to have a legal representative in order to file an application, and even for resident is highly recommended. Protectia has its own legal representative of full capacity and guarantees to register trademarks in Peru, such as to defend the interests of their clients before any action.