Today we face a market characterized by strong competition and globalization. Moreover, with the advent of Internet a trademark can be easily counterfeited. For all these reasons, there is a strong need to protect distinctive signs through a proper action of trademark registration. 

Trademark registration in Paraguay: why choosing Protectia?

Protectia, as official IP law firm, by offering the trademark registration service is distinguished for several reasons:

  • Trademark classification: since a correct classification is the key for a proper trademark registration, in Protectia we also include this classification among the advice services free of charge. Trademarks are registered related to concrete goods and services; in order to differentiate them, the Nice International classification is used which divides all the goods and services in 45 classes.
  • Viability study of a trademark in Paraguay: when you want to register a trademark, it is essential to search for cases of prior rights in order to check that there no trademark identical or similar to the one you pretend to register. Thanks to sophisticated databases consultation and the expertise of our professionals who will analyse the results of this searching process, in Protectia we submit the trademark to a careful viability study in order to ensure its uniqueness and effectiveness.
  • We guarantee, thanks to our team of highly skilled professionals, support and personalized legal advice service throughout all the process of trademark registration.

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Trademark registration in Paraguay: the process

The process for a trademark registration in Paraguay usually goes through these steps:

  • Filing of the application
  • Formal examination
  • Publication and term for oppositions
  • Substantive examination
  • Granting and issuance of title

trademark registration in paraguay

The registration of a trademark in Paraguay gives the holder its exclusive use for 10 years starting from the date of registration, renewable for a period of the same duration.

The average duration of a trademark process in Paraguay, including its granting from the moment of application until its publication, generally is 9 months to 1 year in case oppositions are not filed, whereas it goes from 1 up to 3 years in case of existing oppositions and third parties appeals.


Advices about trademark registration in Paraguay

Usually, on an international level, starting any type of business bring the inclination to focus the importance on advertising and marketing actions, before even considering what should actually be the first major action to comply: the trademark registration.

For no-resident in Paraguay is necessary having a legal representative in order to file the application of a trademark, and also for residents it is highly recommended. Protectia has legal representative of full capacities to register a trademark in Paraguay, and to defend the interests of their clients before any action.