Trademark Registration in Ecuador

In the market we face nowadays, characterized by globalization and strong competition, it is essential to define and protect the intellectual identity of a business, good or service through a solid action of trademark registration in order to face possible abuses and falsification.

Why choosing Protectia for the trademark registration in Ecuador?

In Protectia, official IP law firm, we have a team of highly qualified professionals to guarantee to our clients:

• Viability study of a trademark in Ecuador: one of the preliminary steps to be fulfilled before starting the procedure for trademark registration in Ecuador is to ensure the uniqueness and effectiveness of the distinguishing sign proposed. Thanks to sophisticated databases consultation, a thorough investigation is carried out to detect possible cases of priority or any record regarding similar or existing trademarks.
• Trademark classification: the purpose of registering a trademark is to identify its goods and/or services in order to differentiate them from the competition, so it is necessary to indicate, during the initial phase of trademark registration, its area of use. For this distinction is used the Nice international classification, in which are distinguished all goods and services. A correct classification is the key to a proper registration; for this reason, in Protectia all the trademarks are classified as part of our free preliminary advising.
• Definitely, resources and experience: in Protectia we have the necessary informatics tools and a great team of professionals internationally qualified, which will provide you support and advice service throughout all the process of registration: from the application and defence to the granting. 

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Trademark registration in Ecuador: the process

The administrative authority of industrial property in Ecuador, which has, among other powers, the processing and granting distinctive signs’ registration is the Ecuadorian Institute of Intellectual Property (IEPI).

The average duration for a trademark process in Ecuador, including its granting from the moment of filing the application to the publication, is 9 months in case oppositions are not filed, whereas it goes from 2 to 3 years in case of existing oppositions and third parties appeals.

The process for a trademark registration in Ecuador usually goes through the following steps:

• Filing of the application.
• Formal examination. 
• Publication on the Industrial Property Journal and term for third parties oppositions.
• Granting.

Advices about trademark registration in Ecuador

Usually, on an international level, starting any type of business bring the inclination to focus the importance on advertising and marketing actions before to register the trademark, which may cause negative consequences. Therefore, the first action must be the trademark registration.

On the other hand, is worth noting that for non-residents of Ecuador is necessary to have a legal representative in order to file the application of a trademark, and even for residents is something highly recommended. Protectia has its own legal representatives of full capacity and experience to register trademarks in Ecuador and to defend the interests of our clients before any action.