Nowadays we face a market characterized by globalization and strong competition. Thanks also to the advent of the Internet, a trademark can be easily abused and counterfeited. In order to protect the intellectual property and the corporate image of a company is essential to guarantee total safety to the distinctive sign through a trademark action, so that nobody can use it without permission or against their interests.
Trademark registration in the U.S.A: why choosing Protectia?
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Trademark registration in the U.S.A: the process
The authority which has the power, among others, to process and granting the trademark in the United States is the United States Patent and Trademark Office (USPTO), upon payment of a non-refundable governmental fee in case of denial.
Generally the applicant, after submitting his application, shall receive a filing receipt almost immediately. However, the average time of granting depends on the legal issues that may arise during the review of the application; usually lasts between six months and one year.
A trademark registration in the United States is valid for 10 years.
The process of registering trademarks in the United States in general is very similar to the procedure followed in Spain: the trademark is submitted to the Patent and Trademark Office (USPTO), then the application passes a formal examination, and finally is published in the official gazette (Official Gazette, OG) for third parties may file oppositions.
In case no oppositions are filed, the trademark is granted for a 10 years period.
Trademark registration in the U.S.A: different types of process dependind on the use of the trademark
The process of a trademark registration in the U.S gives the use a special importance as part of such process. There are three types of different registration process based on the use of the trademark:
The first is the one of trademark in use at the date of filing the application (“use in commerce”).
The second one is the trademark that shall be used in commerce (“intent to use”).
Finally, there is the possibility to file an application for a trademark in the U.S.A based on a prior trademark existing elsewhere, or on a trademark registered under the Madrid Protocol:
Trademark registration in the United States: advices
Usually, starting any type of business bring the inclination to focus the importance on advertising and marketing actions before to register the trademark, which could bring negative consequences. Therefore, the first action should be the trademark registration.
Our agency, through a rigorous advising service, will be your perfect key partner for being highly specialized in the trademark registration service.
An agency such as Protectia, which has a deep experience in the field and also legal representatives to register a trademark in the United States, is the ideal choice in order to manage and carry out in total safety a proper trademark registration service.