Nowadays the market is characterized by globalization and strong competition. In such circumstances and especially with the advent of the Internet, any trademark can be easily object of abuse and illegal copy.
In order to protect the intellectual property and the corporate image of a company is essential to guarantee total safety to the distinctive sign through a proper trademark registration.
Why choosing Protectia for the Trademark registration in Guatemala?
A registered trademark gives the owner the exclusive right to use this distinctive sign. In Protectia we are specialists in this kind of service, and our agency is distinguished by several factors:
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Trademark registration in Guatemala: the process
The process for a trademark in Guatemala usually goes through the following steps:
The granting is valid for a period of 10 years counting from the date of foiling of the application, renewable for equal periods indefinitely.
The average duration of a trademark process in Guatemala, from the application until granting, generally is from 6 to 8 months in case oppositions are not filed, whereas it goes from 2 up to 3 years in case of existing oppositions and third parties appeals.
Advices about trademark registration in Guatemala
Usually, starting any type of business bring the inclination to focus the importance on advertising and marketing actions before to register the trademark, which could bring negative consequences.
Therefore, the first action should be the trademark registration.
On the other hand, it is good to know that for no-resident in Guatemala is necessary having a legal representative in order to file the application of a trademark, and also for residents it is highly recommended. Protectia has legal representative of full capacities to register a trademark in Guatemala, and to defend the interests of their clients before any action.