The registration of a trademark in Israel on Latin letters does not entirely protect its Jewish version.
In case of a subsequent trademark application, transcribed in Hebrew characters, which is phonetically identical to a previous trademark in its Latin version, they could coexist. Therefore, it is advisable to register the transliteration of Hebrew trademarks, in order to avoid this kind of situations. To handle the registration of transliterated trademark in Israel, it is highly recommended to have an expert trademark agent informing us and carefully managing the registration.
We have a practical example with this famous brand: