Last week the protagonist on social media has been, no doubt, the campaign called “Ice bucket challenge”: the viral iced shower campaign created for charity with the intention to raise fund for research and fight against the degenerative neurological disease ALS (Amyotrophic Lateral Sclerosis).
The Ice Bucket Challenge is an idea of Pete Frates, promise of baseball and ALS sufferer; the American Association (Amyotrophic Lateral Sclerosis Association) developed the idea and turn it into a viral social campaign which has raised in the US over $60 million from the donation of people who has poured a bucket of iced water over their heads.
Now it seems that part of this money will possibly be used by the association for the trademark registration of “Ice bucket challenge” phrase.
According to the USPTO database, the ALS association applied last August to register both “Ice Bucket Challenge” 86375292 and “ALS Ice Bucket Challenge” 86375305 as trademarks; in the application, it is specified that the use of such trademark will be for charitable fundraising. (more…)