New domain extensions for important trademarks

ICANN shall approve on monday the creation of new domain extensions “customized” for the most important trademarks. Each extension will cost u$s 185.000.

Dattatec. Information center.

ICANN is about to change the allocation of internet domain. On Monday, the agency has scheduled a board meeting in Singapore, where it will try to create a new domain extension “customized”.

So far, there are 22 generic domain extensions (TLDs, or class) as the well-known .com, .net, .gob and .info, and more than 250 regional ones, which identify specific countries such as:,, or cl.

To this list, ICANN would be adding several hundred more, following the request of the interested. The idea is that the famoues trademarks and mayor organizations (with more purchasing power), may be able to register the extension that better defines them, for example: .cocacola, .toyota or .microsoft.

Registered trademarks and new xxx domains

In this post we return to the birth of the new xxx domains extension that emerged in September 2011.

A new top level domain name registration is forthcoming, under the extension “xxx”, intended to identify online adult entertainment industry.


To prevent cybersquatting practices, a preventive phase has been defined with this new domain name for those registered trademark owners who are not part of that industry, in which they can preserve these domains for defensive purposes.

Cybersquatting is defined as the act of registering a domain name, knowing that another holds a previous right, trafficking in, or using a domain name with bad faith in order to find a profit usually from a well-known trademark owned by a third party. The cyber squatter then offers to sell said domain to the legitimate owner, which is the one who owns a trademark identical or similar to the conflictive domain name.