The health and safety risk of purchasing counterfeit products highlighted into an original Japanese manga. This was the aim of the Real Manga competition organized by the Japan Office of the WIPO (World Intellectual Property Organization) during the summer 2010, won by a brilliant video game designer: Ms. Emiko Iwasaki.
Her work, named “Honmono”, is an appealing and easy way to help people better understand Intellectual Property and create public awareness about why it is so important to respect and protect IP rights.
“It is often the case that what you read in a textbook slips away from your mind, no matter how many times you read it. But information that is presented as a manga stays with you even if you have only read it very quickly. I am a firm believer that manga is one of the best tools for teaching people about the risks of counterfeit goods.” said Mr. Ken-Ichiro Natsume, Director of the JPO’s Multilateral Policy Office. (more…)